April 10, 2020
Amanda Lacey
Culture can have an insidious effect, either for better or worse, according to the chief justice of the South Australian Supreme Court, The Hon. Chris Kourakis. It is therefore imperative to ensure wellness initiatives cater to idiosyncratic needs, rather than simply tick boxes.
By Jerome Doraisamy
April 10, 2020
Amanda Lacey
As we recover our wallet from Christmas, it seems another commercial holiday is creeping up around the corner. Valentine’s Day. The day to prove your love to your partner with ridiculously expensive, long-stemmed roses or a fine dining experience.
By Jennifer Huynh
April 9, 2020
Amanda Lacey
Recently I started to take stock of my professional contacts. While skimming through the list, I naturally thought of who has made it, who consistently achieves good results and who has an interesting story to tell. Most importantly, whom would I put my hand on my heart and vouch for?
By Amanda Lacey
April 9, 2020
Amanda Lacey
From the cringe-worthy to the entertaining, email marketing remains one of the most popular ways to communicate with clients and future clients. Let’s look at what worked in 2016 and what we predict for 2017.
By Amanda Lacey
April 9, 2020
Amanda Lacey
Content marketing has become increasingly popular due to the recognition of its impact on brand recall, engagement and conversion rates. Instead of just churning out blog posts and articles, it is important to plan and get the most out of your efforts. Here are 10 other ways to get the most from your content marketer, by asking them to:
By Jennifer Huynh
April 9, 2020
Amanda Lacey
My mother sucks at keeping New Years resolutions.
For as many years in a row as I can remember, her resolution has been to be “half the woman” she is at the start of the year and lose weight accordingly (not that she needs to). But that proclamation is as far as her planning goes – she doesn’t quantify how she will achieve that goal, set targets, or make herself accountable to the goal in any fashion. As a result, she isn’t able to keep her resolution and finds herself renewing it with each passing year.
By Jerome Doraisamy
April 9, 2020
Amanda Lacey
For years now we have been hearing about how journalism is a dying trade. Not according to the Washington Post who plan to hire ‘dozens’ of new journalists in 2017.
By Amanda Lacey
April 9, 2020
Amanda Lacey
A sexist culture and severe budget cuts has put Australian radio back on top of the Australian news list. Jennifer Huynh considers the fate of Australian radio in a consumer dictated world.
By Jennifer Huynh
April 9, 2020
Amanda Lacey
Jerome Doraisamy has paired with David Field to launch an online photography project called Lifetimes in Law to celebrate individuals who have used the law to serve the community.
By Jennifer Huynh
April 9, 2020
Amanda Lacey
Communicating with people can be a tricky task, especially if it involves telling them something unpleasant. However, it’s a necessary life skill to effectively tell people your thoughts and feedback.
April 9, 2020
Amanda Lacey
Jennifer joined POPCOM as a marketing assistant to Director, Amanda Lacey. She will be part of our new and exciting initiatives for 2017; coordinating with our designers, writers and experts to help organisations tell their story.
By Amanda Lacey
April 9, 2020
Amanda Lacey
Synchronising both your internal and external messages is important. By applying your messages across all touch points, you are ensuring your brand and image is authentic and cohesive.
By Jennifer Huynh
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