April 9, 2020
Amanda Lacey
Communicating with people can be a tricky task, especially if it involves telling them something unpleasant. However, it’s a necessary life skill to effectively tell people your thoughts and feedback.
April 9, 2020
Amanda Lacey
Jennifer joined POPCOM as a marketing assistant to Director, Amanda Lacey. She will be part of our new and exciting initiatives for 2017; coordinating with our designers, writers and experts to help organisations tell their story.
By Amanda Lacey
April 9, 2020
Amanda Lacey
Synchronising both your internal and external messages is important. By applying your messages across all touch points, you are ensuring your brand and image is authentic and cohesive.
By Jennifer Huynh
April 9, 2020
Amanda Lacey
In case you haven’t seen it, the spring Australian Lamb 2016 campaign has been launched by Meat and Livestock Australia, and it is a good one.
Read a run-down and watch the commercial here, it will surely inspire you to get the BBQ firing!
By Amanda Lacey
April 9, 2020
Amanda Lacey
Australia’s greatest legal minds came together to celebrate at the 16th annual Australian Law Awards, held at Sydney’s Four Points by Sheraton ballroom.
POPCOM News
April 9, 2020
Amanda Lacey
First impressions rule, and it is no different when you are sending a press release. Senior media professional Matthew Deans shares his inside advice on crafting a press release.
By Matthew Deans
April 9, 2020
Amanda Lacey
It’s time to get smart about how to use search engines, specifically, Google. Google dominate the Internet because they offer an amazing product. Most companies are not using it or not taking advantage of its full potential. I assure you, follow these simple steps and Google will find a permanent spot in your marketing tactics toolbox.
By Amanda Lacey
April 9, 2020
Amanda Lacey
It seems like almost everyone has a blog these days. So how do you actually get people to follow your blog? I have put together ten tips that I have learnt to help grow an audience.
By Amanda O’Brien
April 9, 2020
Amanda Lacey
We all know that for centuries word of mouth marketing (WOMM) has defined the rise, fall and success of business. Here, Matt Deans shares his thoughts and tips on how to take it digital.
By Matt Deans
April 9, 2020
Amanda Lacey
PR is a two way street. Do something good or bad, somewhere, someone will be able to comment and link back to your brand online, creating a genuine impression and recommendation. It is now up to the audience to control the message, whether it is good or bad.
By Amanda Lacey
April 9, 2020
Amanda Lacey
Rewards and marketing have always gone hand in hand. One cool new promotion we have come across is #EatYourRun an initiative of shoe company Kalenji.
By Amanda Lacey
April 9, 2020
Amanda Lacey
A personal profile is an important part of any executive toolkit. Here are some quick strategies to get you started as printed in The CEO Magazine.
By Amanda Lacey
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