Articles

April 9, 2020

Amanda Lacey

Lights, camera, comment!

Earlier today, Facebook announced that users would now be able to leave a video as a comment on a post.

read the post >

April 9, 2020

Amanda Lacey

Internal communications are an essential part of any successful organisation. Effective internal communications create an engaged and loyal workforce, who will sell your service and products better than any advertising campaign. To truly create something successful, organisations need to internally sell their vision, values, and uniqueness – their brand. 

read the post >

April 9, 2020

Amanda Lacey

By now, we have all at least heard of Facebook and know that it can be used effectively for marketing purposes. Facebook has some remarkable statistics and abilities when it comes to creating marketing campaigns and if done well, can yield great results for businesses. 

read the post >

April 9, 2020

Amanda Lacey

Instagram first hit our ipnones in 2010 and has an estimated five million Australian users. Instagram is primarily used by 18-29-year-olds.

read the post >

April 9, 2020

Amanda Lacey

As social media experts, we get a lot of questions from our clients, prospective clients, parents, friends and strangers on the street (well, maybe not strangers) about the various types of social media available and how and why it can and should be used. 

read the post >

April 9, 2020

Amanda Lacey

Creating a strong personal brand can be difficult, and not something that many consider a necessity. But having a strong personal brand has never been more important in this crazy world we live in.

read the post >

April 9, 2020

Amanda Lacey

In the dying age of print media, and with the rise of the competitive, multi-channelled online realm, it can be hard to stand out in the crowd. How can you jump to the top of that press release pile?

read the post >

April 9, 2020

Amanda Lacey

In the dying age of print media, and with the rise of the competitive, multi-channelled online realm, it can be hard to stand out in the crowd. How can you jump to the top of that press release pile?

read the post >

April 9, 2020

Amanda Lacey

The psychology behind colour and branding: What does your colour say about your brand?

Apple, Microsoft, Google, Coca-Cola, IBM, and McDonalds; six of the most recognised brands in the western world today.

What’s their secret?

read the post >

April 9, 2020

Amanda Lacey

As the lights turned on, so did a new way of doing business. Purpose Law, the creation of industry veteran Geoff Donovan and newcomer Demetrio Zema, promises a different approach to the traditional law firm model.

read the post >

April 9, 2020

Amanda Lacey

At least one in three lawyers and law students suffers from depression. A litigious culture, extreme hours and relentless pressure; both internal and external, can all take their toll.

read the post >

April 9, 2020

Amanda Lacey

Are you still at uni and looking to enter the world of communications and public relations?

We have an ongoing casual position available for a self starter, who is reliable, honest and hardworking.

We would love someone with an interest in writing and offer a flexible, supportive workplace.

If you would like some more information in the role, contact Amanda on amanda@popcom.com.au and include a paragraph on who you are, and why you are interested in the role.

read the post >

- R. Allen

"POPCOM really understand business and how to craft communications that solve problems. "

- Michelle

" I really wasn't sure what kind of help I needed but after one call with POPCOM it was crystal clear "

Next review >