May 21, 2024
Amanda Lacey
LinkedIn is the quickest and easiest way to build a professional image. It is the leading professional networking and career development platform, with one billion users globally. There’s no better place for creating a contact list of industry leaders and peers, as well as building your personal brand to the right audience.
February 21, 2024
Amanda Lacey
When a group of disgruntled pharmacists approached us about devastating policy change, we took their message to the street. CAPS uniting against 60 day dispensing.
Mumbrella CommsCon Finalist for Best Media Relations-led Campaign 2024.
February 1, 2024
Amanda Lacey
Wild Nectar, an Australian honey brand, approached us to elevate their media presence and increase brand awareness among their target audience. They wanted to position themselves as a premium, homegrown brand known for its high-quality, raw, cold extracted honey.
December 1, 2023
Amanda Lacey
Australian health and wellness brand Soodox planned to launch the Respect by Soodox range, a healthier approach to period products. POPCOM was engaged to research, design and launch this range of products that are better for you, and the environment.
November 24, 2023
Amanda Lacey
Your gender pay gap is about to be public information: New WGEA legislation requires compulsory reporting and publication for organisations over 100 people.
August 9, 2023
Amanda Lacey
PR agency Popcom is proud to share its newest client partnership with Lord & Lion, a heritage brand of beautiful, luxury spices, that brings the authentic flair of Indian and Sri Lankan flavours into Australia homes.
August 1, 2023
Amanda Lacey
resQR is an Australian brand with a mission to help people find what’s been lost. They developed a range of small, adhesive stickers and tags that feature a QR code, which can be applied to valuable items. When the items are found, the QR code can be scanned to facilitate their safe return, with resQR users able to offer a monetary reward which finders can choose to donate to charity.
June 16, 2023
Amanda Lacey
PR agency POPCOM, is proud to share their newest client partnership; Jaggards, an acclaimed Sydney-based bullion retailer. Jaggards was recently prestigiously awarded two accolades in the local business community, including the Outstanding Specialised Retail Business and Business of the Year awards in the City Suburbs area.
May 25, 2023
Amanda Lacey
In today’s competitive marketplace, building a strong and loyal customer base is crucial for the success of any brand. While targeting a diverse audience is essential, it is important to acknowledge the unique connection that women have with brands.
January 30, 2023
Amanda Lacey
The interpretation of what public relations’ core purpose and process is often gets confused. Is it advertising, journalism, both? Events and product launches? Something else?
You’re not alone if you don’t know, and the misconception comes from the fact that PR works so intrinsically alongside other arms of communication such as advertising and journalism.
December 22, 2022
Amanda Lacey
Having a content strategy mapped out for 2023 is a great way to get marketing campaigns and big objectives aligned, and ready for success. This helps effective communication towards target audiences, builds brand awareness and image, and works to drive engagement and conversions.
- R. Allen
"POPCOM really understand business and how to craft communications that solve problems. "
- Michelle
" I really wasn't sure what kind of help I needed but after one call with POPCOM it was crystal clear "