September 26, 2022
Amanda Lacey
Cancel culture. Remember when people used to say, “any press is good press” and “the only thing worse than being talked about is not being talked about at all”?
Those days are long gone!
September 12, 2022
Amanda Lacey
After a long wait, The Diamond Event successfully took place, supporting the Sydney Children’s Hospitals Foundation (SCHF).
July 5, 2022
Amanda Lacey
Pitching for media coverage is a big part of what I do. The key to being successful is making sure that you have an angle that is newsworthy and works within a broader publication calendar.
April 19, 2022
Amanda Lacey
As we continue to see social media dominate the narratives around current trends and events, influencer marketing is quickly becoming the best way to grow brands and solidify brand personality.
February 11, 2022
Amanda Lacey
Congratulations to POPCOM client My Rewards for their successful ASX listing! Like every success story, it has been a long time in the making; in this case, 25 years.
November 1, 2021
Amanda Lacey
If you haven’t heard already, Facebook announced on the weekend that it will be changing its name to ‘Meta’ as a part of a major rebrand.
I love a rebrand as much as the next Marketing and PR professional, but this one got me thinking, here are my thoughts…
October 18, 2021
Amanda Lacey
In this e-bubble life article, Sophie Richardson outlines a couple of tips for businesses to implement into their LinkedIn and Instagram marketing strategies.
August 9, 2021
Amanda Lacey
We are one week into August and if you are stuck for watch to pitch, here are some short and long lead ideas publications are often looking for at this time of the year.
August 6, 2021
Amanda Lacey
Teaphoria is a unique tea experience, driven by five pillars: patience, sustainability, nature, an extraordinary tea tasting experience and good health. The teas combine native Australian ingredients with Ayurveda practice.
July 20, 2021
Amanda Lacey
If there is one thing we know about social media, it’s that change is inevitable. And it’s not necessarily a bad thing.
We have known for a while that the future king of content is video, and platform giants like TikTok and Instagram have confirmed this with recent changes…
July 8, 2021
Amanda Lacey
An effective public relations (PR) strategy delivers many benefits including building credibility, increasing brand awareness, and differentiating a company from competitors.
April 23, 2021
Amanda Lacey
Referred to as ‘Gen Z’, ‘Zoomers’ and even ‘Generation Sensible’, they have become a major buying power, now accounting for 40 percent of consumers worldwide. As the most recent KPMG report accurately states: “It’s time for organisations to take [them] seriously”.
- R. Allen
"POPCOM really understand business and how to craft communications that solve problems. "
- Michelle
" I really wasn't sure what kind of help I needed but after one call with POPCOM it was crystal clear "