April 6, 2021
Amanda Lacey
In the last 5 years, social media has transformed from being a platform largely used to connect with family and friends into a go-to place to find ideas, inspiration and new products.
February 23, 2021
Amanda Lacey
In an article published by Dynamic Business, POPCOM’s Account Coordinator, Sophie Richardson, talks about the impact that the media ban may have on businesses, what can be taken away from the development and how businesses may need to review their PR and digital marketing strategies when it comes to sharing news content.
December 1, 2020
Amanda Lacey
Maintaining a positive personal brand in difficult times is incredibly difficult. Sophie Richardson outlines four strategies to implement to do just this in her most recent article with E-Bubble Life Magazine.
November 26, 2020
Amanda Lacey
This month, POPCOM Director Amanda Lacey interviewed Caroline Beresford, founder of Caroline Beresford Design.
September 29, 2020
Amanda Lacey
You don’t always have to wait for the perfect moment. If there is a topic trending that you have expertise on, ad value by offering a perspective.
August 27, 2020
Amanda Lacey
Each month Amanda Lacey we will be interviewing some of the unique, talented clients and friends of POPCOM. To kick us off is the incredible Katie Rose, founder of Bhakti Blends tea.
August 11, 2020
Amanda Lacey
Crafting the perfect pitch is essential. Many journalists get hundreds of pitches a week – you want to get their attention, fast. We outline our 5 top tips for doing just this.
August 7, 2020
Amanda Lacey
Yesterday, Instagram released ‘Instagram Reels’, a new feature that, *what a shock*, allows people to make and upload 15-second videos featuring music and other special effects… sound familiar?
August 4, 2020
Amanda Lacey
When I couldn’t get any publicity for our Pro Bono partner PENTHOS I decided to shout it from the rooftops myself.
June 15, 2020
Amanda Lacey
The journalism industry is struggling. In Public Relations we work regularly with journalists, so what can we expect to see, and how will we need to adapt?
May 28, 2020
Amanda Lacey
What is Public Relations, and why is it an effective marketing tool? In this post we discuss why you should being using PR for your business and the power of earned media – as well as a few tips and tricks for pitching to journalists. Article by Sophie Richardson.
May 10, 2020
Amanda Lacey
Amanda Lacey, Director of POPCOM answers three questions about the importance of a crisis communications plan, and how to communicate returning to the office.
- R. Allen
"POPCOM really understand business and how to craft communications that solve problems. "
- Michelle
" I really wasn't sure what kind of help I needed but after one call with POPCOM it was crystal clear "